{"id":7205,"date":"2021-03-19T13:51:49","date_gmt":"2021-03-19T12:51:49","guid":{"rendered":"https:\/\/www.myveeta.com\/showcase-beiersdorf\/"},"modified":"2024-06-07T15:44:00","modified_gmt":"2024-06-07T13:44:00","slug":"beiersdorf","status":"publish","type":"page","link":"https:\/\/www.myveeta.com\/en\/showcases\/beiersdorf\/","title":{"rendered":"Showcase – Beiersdorf"},"content":{"rendered":"\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Beiersdorf\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Reaching talents on mobile channels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beiersdorf quickly and easily built up their own, effective talent pool using myVeeta.<\/p>

Staying in contact with talents is now possible over mobile channels like WhatsApp or SMS. This accommodates the talents\u2019 expectations and conveys a modern candidate experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Up-to-date CVs: The basis of an effective talent pool<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With over 20.000 employees worldwide, Beiersdorf has a lot to do in the area of recruiting. To leverage their own talent pipeline, a few years ago Beiersdorf implemented their first talent relationship management solution \u2013 not myVeeta.<\/strong><\/p>

However, their talent CVs didn\u2019t stay up-to-date, so regular LinkedIn and Xing profile checks were necessary<\/strong> to stay up-to-date with the talent\u2019s developments. This process was not only unpractical, but also very time consuming.<\/p>

Beiersdorf started looking for a talent relationship management solution that would keep their talent CVs updated automatically<\/strong> \u2013 which it found in myVeeta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Tags, star ratings, talent pipelines, notes etc. make working with talent data simple and intuitive<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Quick setup, easy handling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Another major requirement for the new TRM system, apart from up-to-date CVs, was great usability<\/strong>: Recruiters should be able to handle the tool intuitively, without extensive trainings, and collaborate with all recruiting team colleagues easily.<\/p>

Also, the quick and easy implementation of myVeeta<\/strong> was an important aspect. With a total project duration of just a few weeks, myVeeta TRM strategy and measures had been defined, recruiters were on-boarded, the new talent pool was implemented in all employer marketing measures and ready to use.<\/p>

An uncomplicated, very direct collaboration<\/strong> between Beiersdorf and myVeeta was the base for defining and implementing all requirements in such a very short time frame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201eMy favourite feature is contacting candidates easily via WhatsApp and SMS. This improves the candidate experience and shows that talents are our main focus.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Susanne Iser, Manager Strategic Recruiting & Talent Acquisition at Beiersdorf<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Selective Talent Invitation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Invitations to the Beiersdorf talent pool are given out exclusively to selected talents.<\/strong> The target group mainly consists of qualified applicants who can\u2019t be employed at the moment, as well as \u201eYoung Talents\u201d looking for internships and opportunities to start their career.\u00a0<\/p>

A personal talent pool invitation by Beiersdorf is the beginning of a long-term relationship<\/strong>. To select the right talents for their talent pool, an internal set of rules was developed<\/strong>, which defines the criteria for inviting and working with talents in the Beiersdorf talent pool.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Professional experience of talents<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/p>

Talents decide over which channel they would like to
be contacted<\/span>
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Mobile communication strengthening candidate experience and employer brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to communication, Beiersdorf uses mobile services to contact talents whenever possible. Communicating over WhatsApp and SMS<\/strong> isn\u2019t just a very direct and uncomplicated way to stay in contact with talents, it also results in a very special, modern candidate experience and a dramatically increased response rate.<\/p>

This conveys the employer brand of a modern and advanced company<\/strong>. So far, 81% of all talents in Beiersdorf\u2019s talent pool want to be contacted via mobile channels.<\/p>

Since each talent individually selects the channel over which they want to communicate, Beiersdorf\u2019s recruiters don\u2019t have to worry about the right choice of communication channel<\/strong>. They use a single web interface to send and receive messages to\/from one or many talents at the same time, knowing that each talent receives their message in their favourite messaging app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More Success Stories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Boehringer Ingelheim<\/span> \/\/ 2.000 new talents in 10 months<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Showcase\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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innogy<\/span> \/\/ Highly qualified talents, welcome!<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Wien Energie<\/span> \/\/ Implementing their own talent pool <\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Why myVeeta?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leading companies choose myVeeta. Learn, why.
<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Features<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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myVeeta’s secret sauce – <\/a>innovation, technology, talent focus and customer service <\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet online demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How could your company benefit from myVeeta? Let’s find out!
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Showcase
 Boehringer Ingelheim<\/span><\/a><\/p>\n

2.000 talents in only 10 months<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tArrange an online demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your company doesn\u2019t have its own talent pool yet? We are happy to provide you with more advice!<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Reaching talents on mobile channels Beiersdorf quickly and easily built up their own, effective talent pool using myVeeta. 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